Hunters’ apparel selection will now include blaze pink under legislation recently signed into law.
House Bill 4231 allows for blaze pink to be worn as an alternative to orange during firearm deer season and upland game season.
“Blaze pink can be easier to see, making it a safer option when hunters are in fields or woods,” said Sen. Neil Anderson, R-Andalusia, who sponsored the legislation in the Senate. “At the same time, many believe deer can’t see the pink color. Giving hunters this option will only enhance their hunting experience and improve safety.”
Current law required hunters to wear solid blaze orange caps and upper garments to help increase visibility and improve safety. However, proponents of the legislation argued that blaze pink is a viable and safe alternative color.
According to a study conducted by a University of Wisconsin-Madison professor, spectrometric analysis showed that blaze pink tested with similar visibility as blaze orange, if not better in certain instances.
The measure, which received unanimous support in the Senate and the House, was signed into law on Aug. 18 and will take effect immediately.