With the holidays fast approaching, consumers are encouraged to support small businesses by shopping locally during Small Business Saturday on Nov. 28.

First launched in 2010 as a call for shoppers to patronize local, community merchants, Small Business Saturday has since grown – turning out 88 million consumers in 2014 who spent an estimated $14.3 billion at small independent businesses.

Its estimated 45 cents of every dollar spent at a small or independent locally owned business stays in your local community.

To find small businesses in their communities, interested consumers can go here.